Our launch drew immediate traction, with hundreds of industry professionals subscribing on the very first day.
Our readership spans mortgage originators, IMB and broker executives, vendors, servicers, capital markets professionals, MBS traders, pension funds, insurance executives, appraisers, regulators, consultants, policymakers, and real estate brokers and agents.
65% of our readers hold leadership or decision-making roles, ensuring our content reaches the industry’s key influencers.
Stay updated with our latest news, tips, and announcements delivered right to your inbox on our regular release dates.
Ads appear in the free Monday edition, which reaches 100% of subscribers—the widest distribution we offer. They also reach our paid subscribers on Wednesday and Friday
Placements are sold on a quarterly, six-month or annual basis
| Placement | Description | Rate (Weekly) |
|---|---|---|
| Leaderboard | Top banner placement — most prominent |
$3,500 |
| Slot 2 | High-visibility inline placement |
$2,500 |
| Slot 3 | Mid-newsletter placement | $2,000 |
| Slot 4 | Lower placement, still highly visible |
$1,500 |
✔ Image ads: 728×90 for leaderboard and 350×250 for other slots (JPG or PNG)
✔ Native text ads: Up to 150 words + 1 link
✔ All placements include link tracking and performance reports
✔ Authority: Run by one of the most respected, plugged-in journalists in housing finance
✔ Targeted Reach: Candid, industry-specific newsletter with decision-makers on the list
✔ No Clutter: Limited ad spots ensure your message stands out
✔ Engaged Audience: Open rates that crush the B2B newsletter average
✔ Buzz: Partner with a new, exciting brand right at launch—we’ll grow together
